One of the first companies to have its R&D department officially accredited as an “R&D Center” by the Ministry of Science, Industry and Technology, Vestel has become world-renowned for its capacity to turn knowledge into technology and technology into cutting-edge product solutions. Operating within a set model for sustainable growth, Vestel continues to develop investments with local as well as international partners, drawing on the company’s cutting-edge technological resource as well as the expertise of over 900 R&D engineers,who are each committed to Vestel’s innovation-oriented philosophy.

Comprised of 24 companies, the Vestel Group is a multi-industry manufacturer, which operates in electronics, household appliances, mobile technologies, LED lighting and defence. Testimony to the global importance of Zorlu Holding across multiple technology sectors, Vestel is not only thriving at home in Turkey with its 12 companies, but also through a further 14 businesses that have been set up invarious other parts of the world. 

Originally founded in 1984, Vestel has grown from strength to strength, realizing its global potential after joining the Zorlu Group in 1994. Having rapidly accumulated market share, Vestel has attained global significance thanks to its flourishing export activity and enormous production capacity.

In 2014 alone, Vestel received more than 66 of the most prestigious design awards.

Innovation,entrepreneurship, sustainability and customer oriented thinking guide all ouractivities aiming at bringing dreams to life. Our fundamental principle is tooffer our customers quality, rapid, pioneering and reliable services and toprovide a perfect and distinctive experience. We establish open feedbackmechanisms to listen to our customers in all our companies. Our customers caneasily access customer services after sales as well through various channels.Weattach importance to establishing long-term relationships with our customers.In order to transform this process into a perfect experience, we monitor,measure and prepare reports on our customers’ satisfaction at regular intervalswith mechanisms such as perception surveys and satisfaction polls. We monitorchanging customer expectations, assess the feedback we have received and takepioneering actions in areas open to improvement. We pay attention to feedbackfrom our distributors and authorised service providers who are constantly incontact with the customer. We learn the priorities of our customers indifferent regions thanks to our broad network of distributors and authorisedservice providers. We attach maximum importance to our customers’ feedback. Weshare these with senior executives, assess every one of them carefully and takethe necessary actions. We train our employees and distributors and authorisedservice providers who are in direct contact with the customer regardingcustomer experience and enhance their expertise and development. We use ourcustomers’ proposals to improve our products and services and carry out openinnovation in every appropriate area along with our customers. Within theframework of responsible marketing principles, we adopt an approach taking intoaccount social differences, respectful to human rights, fair, transparent, openand which shares correct information in communicating our products andservices. We communicate with the goal of raising customers’ and consumers’awareness regarding environmental and social issues.